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Roupalab develops clothing for other brands and runs two labels of its own, Saroong Atelier and Project Roupa. The site explains the studio and takes pre-orders for both.
The name gave me the hero. Rupa is Indonesian for form; add an o and it becomes roupa, Portuguese for clothing. The wordmark makes that change as the page loads.
The mark is a canang sari, the flower from Balinese offerings, and it draws itself in as you scroll. Product cards open into their pages with a shared transition, so the photo you tap is the one that grows.
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Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?
25 voted
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11 voted
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I like worm Olive most because it has different personality
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Linear ✲ or Dotted⚪?
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dotted one
Hero section of one my new templates. Preview it live to see the animations.
Relay is HTML or React you actually own.
Hand it to your AI assistant and it already knows how the thing is built.
Starting at $29
https://no-code.supply/templates/relay
"Code that finishes what it started" is a great headline. Love that it's real HTML/React you own and not locked into a builder.