Working with Space

How negative space shapes premium web experiences.

One of the biggest misconceptions in web design is that every inch of a page needs to be filled.

In reality, space is one of the most powerful design tools. It creates hierarchy, guides attention, and gives content room to breathe. When used intentionally, negative space makes a website feel calm, premium, and effortless to navigate.

This approach is especially effective for brands that sell an experience rather than just a product – interior design studios, architects, luxury real estate, wellness brands, photographers, and high-end coaches.

And yes, this kind of editorial, spacious layout is absolutely possible in Kajabi. While many people associate Kajabi with standard course websites, its flexibility allows you to create sophisticated, magazine-inspired layouts for the right niche. With thoughtful structure and custom design, a Kajabi website can feel just as premium as a fully custom-built site.

space is underrated tbh

Armstrong | Brand Identity Expansion

Expanded Armstrong’s existing visual identity into a more expressive digital brand system. The work built on the established logo and website direction, creating a cohesive visual language that carries the brand confidently across key touchpoints.

You can see full project here

Amazing work