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part 4 (package design)
CapCut Times News (1980s news agency)
For this agency, I designed a complete visual identity system including:
Logo Design — a retro-inspired identity representing trust, news, and classic media culture.
Poster Design — promotional visuals inspired by vintage newspaper and broadcast styles.
Social Media Post Design — modern content adapted with a nostalgic 1980s visual language.
Package Design — branded packaging elements that maintain consistency across the identity system.
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Back after a while, excited to share some recent work.
I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.
It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.
One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.
Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.
In the name of Allah, the Most Gracious, the Most Merciful.
I reimagined CapCut as an alternative brand for a computer graphics card designed for video editing, using CapCut Design Studio. It was a fun and rewarding creative challenge that allowed me to explore a completely different identity for the brand.
The creation process was fairly simple. I started by recreating the logo, then designed a series of prompts to generate the remaining visuals. To guide the creative direction and maintain consistency, I used a combination of images generated within the studio and photos from my own album as visual references.
Maybe I won't win, but this has been a wonderful experience, and I'm grateful for the opportunity to participate and create something unique.
X POST LINK : https://x.com/i/status/2061292636254695777
Wish me luck! 😘
Alhamdulillah for everything.
The Editor Behind Every Story
Concept
For this reinterpretation, I imagined CapCut not as a tool, but as a lifelong storyteller—the invisible editor helping us make sense of the moments that shape who we become.
The film follows a young man who discovers a letter written by his 10-year-old self. As he revisits the dreams, expectations, and promises contained in the letter, he realizes that while life did not unfold exactly as planned, every experience, relationship, and memory became part of a story still being written.
CapCut is reimagined as the editor behind every story—quietly helping us preserve, connect, and give meaning to the chapters of our lives.
Creative Process
The visual development began inside CapCut Design Studio, where I explored references and inspiration from the existing asset library to establish the emotional tone and visual language of the film.
Using Design Studio, I generated the key still images for each scene, developing the characters, environments, and cinematic moments that would form the narrative. These images became the visual foundation of the project.
The generated stills were then animated and sequenced in Runway to create motion, allowing the story to unfold through a series of interconnected moments and memories. Throughout the process, the focus remained on creating an emotional journey that reflected the film's central idea: that every life is a story still being edited.
Final Message
Every life is a story still being edited.
You were never writing it alone.
CapCut — The Editor Behind Every Story.
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