A visual identity for a furniture brand. The goal was to create an identity that communicates

Strength. Simplicity. Function. Materiality.

The color palette comes directly from the world of the product. The Typography principle combines the strong architectural voice, clean look and readability. The materials, construction and furniture forms provide the visual interest. Our job as the brand is to create the framework around them — a system that makes brand feel recognizable, credible and consistent.

Strong enough for real-world spaces. Simple enough to remain timeless. Distinct enough to be remembered.