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Absolut × Jolin Tsai — 3D Visuals for an Advertising Campaign
Se3d Studio created two distinct visual worlds for Absolut’s campaign featuring Jolin Tsai, combining 3D environments, lighting, and liquid effects to frame the artist and products.
For Absolut Vodka, neon blues, purples, and mirrored disco balls set a playful nightlife scene. For Absolut Extrakt, electric green lighting and sculptural liquid forms create a bold, immersive product world.
With Vodka and Extrakt each getting their own world, what did you hold constant between the two so they still read as one campaign? The pose and framing look shared, so I wonder if that was the anchor or if it was the lighting.
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Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
Selected a high-contrast color scheme: deep midnight navy and carbon black, accented with electric blue and pulsing neon lime-green highlights.
2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.
Core Responsibilities:
Visual Campaign Concept & Storyboarding
3D Motion Graphics & Spatial Lighting
Macro Material Shading & Particle Simulation
Kinetic Typography & Final Color Grading
Deliverables:
30-Second 4K Cinematic Commercial Film
High-Resolution Marketing Stills & Hero Feature Callouts
Social Media Aspect Ratio Adaptations (16:9 & 9:16)
wow design
Qloxia - Project Management SaaS Web UI UX Design
Complex workflows deserve clearer interfaces.
Qloxia is a project management and team collaboration SaaS concept designed around a simple product promise:
Bring projects, people, and progress into one place.
The experience combines:
• Project management
• Task management
• Team collaboration
• Planning and analytics
• Progress visualization
• Social proof
• SaaS pricing
• Conversion-focused UX
The design direction uses soft visual environments, editorial typography, rounded components, product-led storytelling, and structured content hierarchy to make the platform feel both professional and approachable.
The goal wasn't to make another dashboard-heavy SaaS website.
It was to create an experience where users can quickly understand the product, explore its capabilities, build confidence, and take action.
Building a SaaS product, dashboard, or web application?
Taqwah can help you transform your product idea into a clear, scalable, conversion-focused UI/UX experience - from strategy and UX to polished interface design.
👉 Send us your product idea and let's discuss how we can design the experience around your business goals.
Project ManagementtaskmanagementsaaswebsiteProduct DesignUX DesignAdobe IllustratorAdobe PhotoshopFigma
