Absolut × Jolin Tsai — 3D Visuals for an Advertising Campaign
Se3d Studio created two distinct visual worlds for Absolut’s campaign featuring Jolin Tsai, combining 3D environments, lighting, and liquid effects to frame the artist and products.
For Absolut Vodka, neon blues, purples, and mirrored disco balls set a playful nightlife scene. For Absolut Extrakt, electric green lighting and sculptural liquid forms create a bold, immersive product world.
With Vodka and Extrakt each getting their own world, what did you hold constant between the two so they still read as one campaign? The pose and framing look shared, so I wonder if that was the anchor or if it was the lighting.
Revenue, active users, conversion rate and income sit in a row of cards above the trend chart. The cards answer where the numbers stand. The stepped line answers how they got there, holding each period's value until the next, with a tooltip on a dashed guide line for the exact figure.
The identity pairs a four-arc mark with a condensed wordmark, drawn to the same top and bottom lines on the construction grid. The top arc's blue comes back in the slogan tile, the chart line and the main button, so the brand and the product share one accent.