Absolut × Jolin Tsai — 3D Visuals for an Advertising Campaign
Se3d Studio created two distinct visual worlds for Absolut’s campaign featuring Jolin Tsai, combining 3D environments, lighting, and liquid effects to frame the artist and products.
For Absolut Vodka, neon blues, purples, and mirrored disco balls set a playful nightlife scene. For Absolut Extrakt, electric green lighting and sculptural liquid forms create a bold, immersive product world.
With Vodka and Extrakt each getting their own world, what did you hold constant between the two so they still read as one campaign? The pose and framing look shared, so I wonder if that was the anchor or if it was the lighting.