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Community Management & Social Media Performance — LUMÉ
A concept community management project demonstrating audience engagement, performance tracking, response management, and social media growth strategy for a beauty brand.
Community ManagementCommunity EngagementSocial Media ManagementCanvaFacebook Business ManagerGoogle Sheets
The network for creativity
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About My Work
I help authors promote their books and improve their visibility online. My work focuses on creating practical marketing strategies that help books reach the right readers.
My services include Amazon and Goodreads optimization, social media promotion, promotional graphics and content, book trailer support, QR code marketing, and targeted reader outreach.
I work with independent and self-published authors to understand their books, identify suitable promotional opportunities, and develop marketing activities based on their goals.
My aim is to make each author's book easier to discover, build a stronger online presence, and connect the book with potential readers through professional and ethical marketing methods.
amazing
Title & Overview
Project Title: AI-Driven Ad Creatives: Gemini vs. ChatGPT Performance Test
Role: Creative VA / Graphic Designer
Tools Used: Gemini (Imagen 3), ChatGPT (DALL-E 3), Canva
The Goal (The Challenge)
In modern e-commerce marketing, high-quality product photography is vital, but traditional studio shoots are expensive and take weeks to organize. As a Creative VA, my goal was to build a rapid, zero-cost workflow to generate high-end, scroll-stopping ad concepts using generative AI.
I set up a head-to-head split test using the exact same commercial prompt across two leading AI engines to determine which platform produces superior assets for conversion-focused Meta Ads.
🛠️ The Execution & Workflow
I engineered a highly detailed marketing prompt focusing on complex luxury textures, lighting, and reflections:
"Professional studio product photography of a premium glass perfume bottle resting on a block of raw pink Himalayan salt. Surrounded by floating water droplets and wild orchids. Dramatic luxury lighting, high-end e-commerce style, hyper-realistic, square aspect ratio, 1:1 format."
My Technical Adjustments:
Forced both platforms into a 1:1 square aspect ratio to maintain symmetry for ad placement.
Analyzed how each engine managed organic elements (orchids, salt rocks) versus synthetic structures (glass perfume bottles, text typography).
📊 The Results & Insights
I published the side-by-side comparison to my professional network to test real-world user engagement. The outputs revealed massive differences in platform logic:
Gemini (Imagen 3): Excelled at hyper-realistic editorial lighting, sharp background contrast, and crisp text rendering on the product label. Best for clean, high-impact catalog ads.
ChatGPT (DALL-E 3): Mastered atmospheric styling, producing a warm, cinematic lifestyle glow and highly intricate glass detailing. Best for emotional, narrative-driven social feeds.
By mastering these specific AI engines, I cut down visual production timelines from days to minutes.
This allows my clients to rapidly A/B test premium ad variations on Meta without burning through their photography budgets.
great use of AI for faster ad testing. 👏
A non-fiction author asked me this week: Can I use my Amazon book launch to capture qualified business leads?"
Here's what I told them:
Yes, by embedding a bonus resource link inside your ebook interior layout. Directing readers from your KDP ebook to a GoHighLevel landing page allows you to collect reader emails, offer workbooks, and build an audience you own directly.
Ezekiel Opeyemi Ibikunle · Book Cover Designer & Formatter · GoHighLevel
#bookdesigner #bookcoverdesigner #bookformatting #selfpublishingauthor #indieauthorsupporter #authorlife #graphicdesigner #kdp #amazonkdp #kindledirectpublishing #BarnesandNoblePress #ebookdesigner #PrintReadyPDF #bookdesigner #Typesetting #indieauthorlife #coverdesigner #SelfPublishedAuthors #publishingservices #funnels #LandingPage
