PRESTORATIVE™ (Pacific Plant Nutrients)

I designed this website for an agricultural biostimulant brand whose buyers are practical and sceptical: growers who want application rates, and agronomists and distributors who want proof. The challenge was to make a biological product feel credible and easy to understand without relying on big marketing claims.

The hero opens on a 3D farm field at dusk under the headline "Feed the soil before it asks." Two buttons split visitors by what they need: "I grow — show me rates" and "I evaluate — show me the evidence." Key product facts sit below in amber monospace type, like readings on a field instrument. I paired an editorial serif with that data typeface, on a palette of deep forest green, warm cream and amber.

The centrepiece is "One season," a scroll-driven 3D story. As visitors scroll, a single seed sits in the soil, puts down roots and grows into a full field of crops under a setting sun. Along the way the five stages of the program appear: Assess, Plan, Apply, Measure and Adapt. Floating labels mark the water, root zone, biological activity and mineral environment, and a stage tracker at the bottom shows where you are in the season. It turns an abstract field-management method into something visitors can watch happen.

The rest of the page is built around proof rather than promises:

Three names, one job each: clear cards separate the company, the system and the product.

Product specification: laid out like a technical data sheet.

Crop rate engine: choose one of six crops, a growth stage and your acreage, and it calculates the dose and carrier volume.

Technical assistant: answers questions from the product documentation.

Evidence library: a record carousel with a grading system, "Read the grade before you read the number," so every result shows how strong its evidence is.

Toxicology section: tackles the toughest objection head-on: "Isn't this the toxic Klamath algae?"

After grower testimonials, the page closes with a confident invitation: "Don't take our word for it. Test it against your current program."