Luxury Skincare Branding: Original Femme Creative DirectionLuxury Skincare Branding: Original Femme Creative Direction
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Carol Lux Creations logo
Carolina Marques
pro
• 1d
Original Femme
Luxury Skincare Brand Identity & Creative Direction
Overview
Original Femme is a luxury skincare concept created around the belief that beauty isn't something to achieve—it's something to reveal. Rather than promising transformation, the brand celebrates the features that already make every woman unique.
I developed the creative direction, brand identity, packaging, and digital assets, creating a refined visual language that reflects confidence, femininity, and timeless beauty.
The Idea
The beauty industry often relies on the idea that women need to fix, correct, or become someone else.
Original Femme takes a different approach.
The brand positions skincare as a ritual of care rather than correction, celebrating natural beauty through thoughtful design and understated luxury.
My Role
Brand Strategy
Creative Direction
Brand Identity
Logo Design
Packaging Design
Art Direction
Social Media Assets
Product Visualization
Creative Direction
The visual identity was designed to feel soft, editorial, and quietly luxurious.
A restrained neutral palette, elegant typography, and warm photography create a sense of intimacy while allowing the product to become the focal point. Every touchpoint was crafted to communicate sophistication without excess.
Brand DesignCreative DirectionAdobe IllustratorBrand Strategy
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Celia | BEFAR Studio
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• 4h
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