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I’ve spent years installing windows. The piece I’d put on a magazine cover is the one we usually cut off.Look at the bottom left. That small square of steel sits inside the frame. The two thin edges above it are the glass panes. Once the window is fitted, both details disappear from view.For Inside the Frame, I used AI to turn a familiar workshop sample into a product campaign concept. I chose a cool blue backdrop and a single streak of amber light to draw your eye to the edge of the glass.If you make a product whose best detail is hidden inside, I’d love to design a visual around it. What would I find if we cut yours open?
Vitalii Costiuc · VITALASH
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When there is nothing else on the label, every small adjustment has to carry the brand.
Do you also lose hours on details no client will ever mention? 😅
So true. A whole day on the spacing between two phrases sounds about right, and it's exactly why good packaging just feels right.
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