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Developed and executed a highly personalized cold email outreach campaign targeting company CEOs. Researched and sourced qualified prospects, created tailored email copy, and optimized outreach strategies to maximize engagement and positive responses. Successfully booked 20 meetings within 3 months, connecting our CEO with decision-makers interested in our technical services.
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Creatives on Contra have earned over $150M and we are just getting started
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Visual mockup of a B2B Lead Generation / Lead Research project in Microsoft Excel
years of experiences?
Kajabi Coaching Sales Page
From Strategy to Conversion-Ready Launch
The Starting Point
The project started with a coaching brand that needed a professional sales page to clearly communicate its offer, build trust, and guide potential clients toward taking action. The existing presentation lacked a strong visual hierarchy and a clear conversion-focused structure, making it difficult for visitors to quickly understand the coaching offer and its value.
The Approach
I began by mapping out the customer journey and organizing the page around the key questions a potential client would have: What is the offer? Who is it for? Why should I trust this coach? What will I get? And what should I do next?
From there, I developed the page structure, refined the messaging hierarchy, and created a clean visual direction designed specifically for a coaching audience.
The page was then built in Kajabi, bringing the strategy and design together into a responsive, easy-to-navigate sales experience.
What I Worked On
- Kajabi sales page design and development
- Coaching offer positioning and page structure
- Conversion-focused section layout
- Hero section and CTA strategy
- Offer and benefits presentation
- Social proof and testimonial sections
- FAQ and objection-handling sections
- Responsive desktop and mobile layout
- Visual hierarchy and brand consistency
- Final page optimization and launch preparation
The Finish
The final result was a polished, conversion-focused Kajabi coaching sales page that gives the brand a stronger digital presence while making the offer easier to understand and act on.
The finished page combines strategy, branding, UX, and Kajabi development into one cohesive experience — designed not just to look professional, but to move visitors from interest → trust → action.
Project Outcome
A complete coaching sales page transformed from an initial concept into a professional, structured, and launch-ready Kajabi experience.
Really like the way you’ve structured the journey from interest to trust to action. Feels very intentional.
I just wrapped a full (mock) email marketing design project for Versed — a skincare brand focused on making skincare simpler, more accessible, and easier to understand.
Brand promise. Product education. Customer trust. Three email sections, one cohesive brand experience.
Would share the full case study soon.