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Version – Compact & Strong
The Problem
Low repeat purchases, weak product discovery, and friction in checkout reduced mobile conversion efficiency.
Goal
Increase conversion rate, reduce drop-off, and improve repeat purchases through a simplified, intent-driven mobile flow.
Key Decisions
Category-first homepage for faster entry paths.
Header search for high-intent users.
Simplified checkout to reduce cognitive load.
Impact (Projected)
Faster checkout flow and improved product discovery efficiency.
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