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Dejan's avatar
Dejan Divjak
pro
• Feb 11
Version – Compact & Strong
The Problem Low repeat purchases, weak product discovery, and friction in checkout reduced mobile conversion efficiency.
Goal Increase conversion rate, reduce drop-off, and improve repeat purchases through a simplified, intent-driven mobile flow.
Key Decisions Category-first homepage for faster entry paths. Header search for high-intent users. Simplified checkout to reduce cognitive load.
Impact (Projected) Faster checkout flow and improved product discovery efficiency.
Mobile DesignFigmaproductdesignerProduct DesignUX Design
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