Why Email Deliverability Matters More Than AI PersonalizationWhy Email Deliverability Matters More Than AI Personalization
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Portfolio note: Shakehand, my AI cold-email platform. The feature I thought would sell it: AI-personalized sequences. The feature that actually mattered: deliverability. SPF/DKIM/DMARC monitoring, warmup, inbox placement. Nobody cared how smart the emails were until they reliably landed in Primary. Lesson I keep re-learning: the unglamorous infrastructure IS the product. AI is the demo. Reliability is the sale.
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