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SOLAIX: a renewable energy brand built to be unmissable.
Geometric sun symbol, deep green with electric lime, bold Helvetica type. One system that holds from an app icon to a building facade.
Designers, honest take: would you go this bold on colour for an energy brand, or play it safe with corporate blue?
#BrandIdentity #LogoDesign #RenewableEnergy #BrandingDesign
My thinking on the palette: the dark green does the trust work, the lime does the energy work. Mute both and the brand disappears next to every other solar company. Curious where you draw that line.
I'd absolutely go this bold. Corporate blue is what every energy brand reaches for, which means lime on deep green reads like the future and everything else reads like the past. Your trust versus energy split is the perfect justification. Did the building facade application end...
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