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Copywriting
Ever since I was a kid, ads enticed me more than cartoons. It's a weird taste to have at the age of 7. I remember my siblings used to make fun of me for watching ads, but the jingles and narration always fascinated me more than Tom chasing Jerry.
After practicing copywriting for almost 7 years, I've become Tom and copywriting, Jerry. I'm chasing it but it keeps outrunning me. So here I am, spreading myself thin and ready to jump back into the jungle.
To date, I've penned words that have sold $150 teas, overpriced athleisure, vapes, sweatshirts that look like they were designed by kids, emeralds, flavoured lubricants, SaaS software (lots of software), cars (think Audi, BMW, Mini Cooper, I'd like to think my words convinced people), and ultra-luxury homes.
One sample - I got a brief that Parle-G was launching their smallest SKU. Target audience: office workers who struggled to find a pocket-sized snack.
The line I proposed: 'Spotting G has never been this easy.'
Had real fun writing that one. Chasing the same thrill again. If your brand needs words that don't just sound good but sell well, you know where to find me.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
How I structure landing pages for conversions
I don't design landing pages. I build arguments.
A landing page has one job: take someone from "who is this" to "I'm in" without losing them along the way. That doesn't happen by accident. It happens through structure.
Here's the order I use, every time.
The hero.
Clarity before creativity. In the first five seconds the visitor knows what it is, who it's for, and what to do next. One headline that speaks to their problem. One primary CTA. Nothing competing for attention.
The problem.
Name the exact pain they walked in with. When someone reads their own situation described back to them, they lean in. This is where trust starts.
The solution.
Now I show the way out. Not a feature dump. The transformation. What life looks like once the problem is gone.
The proof.
This is where doubt lives, so this is where proof goes. Real results. Real names. Real numbers. Logos, testimonials, before and after. The visitor needs evidence, not adjectives.
The objections.
Every "but what about..." gets answered before they have to ask. Guarantees, FAQs, risk reversal. I remove every reason to hesitate.
The close.
By now they're convinced, so the ask feels easy. Clear CTA. Zero friction. The next step is the obvious one.
That's the whole game. Every section moves the visitor one step closer to yes, and nothing on the page exists without a reason.
Pretty pages get compliments.
Structured pages get conversions.
I tried posting my first work on Dribbble. Let’s see how it performs 🙂
What about you - do you use Dribbble as a portfolio or more for inspiration?
LinkedIn post on taking action before conditions are perfect — written for a founder audience.
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