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Event Company SEO: Top positions in Google, From 1 to 50 Schools a Season
A graduation party company in St. Petersburg that I co-founded and ran digital for. It grew from one graduation in 2009 to about 50 schools a season. I restructured the site and the funnel around audience segments: separate packages for grades 11, 9 and 4 and a catalog of event programs, and helped shape the programs and offers themselves. I ran keyword research, technical SEO and content: the site reached #1 in Google for many core queries, and the conversion rate more than doubled. Later I added paid search and remarketing on top.
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Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.
Open to new clients. Say hi!
15 years in tech marketing is a long run. whats next for you?
My client’s website before and after the redesign 👇
Which version feels more welcoming and trustworthy for someone looking for therapy?
For Ri Shuja, an online psychotherapist and hypnotherapist, I redesigned the site to create a calmer first impression, make her approach clearer, and help visitors take the next step with confidence.
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9 voted
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The After design is so much better. The old version felt like reading a long essay. The new one feels calm, friendly and very easy on the eyes.
Hi, I'm Farwa Shah an SEO Specialist passionate about helping businesses grow their online presence and achieve better visibility on search engines.
My journey into SEO has been filled with challenges, learning, and personal growth. Through dedication, consistency, and a strong desire to improve, I've worked hard to develop my skills and build my place in the digital marketing world.
My expertise includes Keyword Research, On-Page SEO, Off-Page SEO, Competitor Analysis, Link Building, and Website SEO Audits.
I believe SEO is not just about rankings; it's about understanding a business, reaching the right audience, and creating long-term growth opportunities.
I'm always excited to connect with business owners, agencies, and professionals who are ready to take their online presence to the next level.
✨ Let's connect, collaborate, and grow together!
Great insight! Search intent matching is everything now. Writing for user satisfaction beats keyword stuffing every single time.