Fidelino Vivero — Brand Identity & E-commerce Web Design Fidelino is a premium plant nursery that needed more than a website — it needed a world, a place where buying a plant felt as intentional and warm as the act of gifting one. The brand's core idea, regalos que crecen (gifts that grow), shaped every design decision from the logo to the checkout experience.

The visual identity centres on a hand-drawn botanical illustration mark, paired with a deep forest green and warm amber palette that communicates both sophistication and organic life. The typographic system balances editorial elegance with the approachability of a neighbourhood nursery that knows every plant by name.

The e-commerce experience was designed end-to-end for both desktop and mobile: homepage with curated editorial photography, product catalogue with personality-driven copy, individual product pages with size and pot selection, collection pages organised by category (plantas, materas, macramé décó, especiales), a functional shopping cart with shipping calculator, lifestyle gallery, FAQ section, and contact form — all maintaining consistent brand language across every touchpoint.

The mobile experience received equal design attention, with a navigation system, product detail drawer, and cart view optimised for touch interactions and conversion.