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Rant 👇
A lot of 3D artists are upset about AI stealing their jobs.
The reality is 3D artists and plenty of other professions had a monopoly over execution for the longest time. They never learned how to actually deliver outcomes for brands
In business, clients need more leads, more sales. They don't care what tool got their products infront of more customers.
Those who can't adapt get left behind.
Here's some content I whipped up for one of my clients in Australia. They care about quality content at speed. I make it my job to stay current with AI so I can deliver the best service possible.
There's still a place for CGI - 3D animation will always be my preferred choice for campaigns where top quality is the priority.
But I'd be doing my clients a disservice if I didn't deliver what they need, as fast as they need it.
Nice One..
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How good of a web designer is AI?
I put Claude Design to the test asking it to redesign my client's product inventory page I built in Framer.
In under 10min it produced 2 variations. Neither can go on client's website directly but it surfaced two years' worth of overlooked improvements I can implement manually.
The gap between AI output and production-ready website is there, but in the hands of a web designer who knows what to do with the output, it has a valuable place in the workflow.
Feels like AI isn’t replacing the designer, it’s just speeding up the "thinking layer". Like you said, it surfaces things we somehow miss for months.
Still needs a human eye to make it actually usable, but as a brainstorming partner, it’s kind of crazy good.
I was on a call with the owner of a major architecture firm in New York.
The founder spent the first 20 minutes talking about their philosophy and abstract concepts.
He was looking for a way to capture the soul of a space in their projects. They had a problem with the agencies they worked with. They'd spent large budgets only to receive logo proposals with stylized ancient temples, roofs, or building parts.
They hated this literal approach.
Architects and technical professionals often communicate conceptually. When this happens, it's better to bring the conversation back down to earth. So I shared my screen and showed him the identity I designed a few years ago for Emme.
Emme is an Italian 3D architectural rendering studio I created the visual identity for. I showed him the action built into the typography. The letters are made of pixels simulating a render's calculation process.
It's an approach that conveys deep abstraction without relying on trivial symbols.
The founder suddenly stopped and said: "You managed to show what they do in a single word."
That was exactly what they were looking for.
Seeing that logotype was enough for him to understand I could turn an abstract idea into specific typography. The company's action and soul made visually tangible.
Trust clicks the second a client realizes you can translate their philosophy into a visual system that works.
This looks clean and well thought out. How long did it take you to bring everything together?
After my last post about AI and mockups, I kept thinking about the other side of this crazy tech shift.
Have you ever thought how AI is also making product visuals more accessible for smaller brands? 🤔
Not every founder can afford a professional shoot right away, especially in early stages.
Is it perfect? No.
But it lowers the barrier to entry the market in a huge way.
Feels less like “AI replacing creativity” and more like giving smaller brands a chance to compete visually much earlier.
Are mockup sites slowly becoming irrelevant?
With AI, you can generate or adapt almost any mockup in seconds. Feels like the whole workflow is shifting.
Do you still use mockup sites, or have you fully switched to AI?
AI has definitely been a handy, versatile tool! I heard people respond negatively towards AI generated imaged used in businesses (especially food and drink), but as a starting point for a small business it seems like a great answer.
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