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I turn founder ideas into published books that build authority
I turn founder voice notes into viral LinkedIn posts.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Email Copywriting Case Study — Sales Email That Converts — Sample Work by Paulina Stanley
CLIENT: Small US fashion & beauty brand
PROBLEM: Emails opened (18%) but no sales, click rate only 1.2%
WHAT I DID:
✓ Researched audience pain points
✓ Rewrote email with Hook + Story + Clear CTA
✓ Created 3 high-converting subject lines
✓ Added P.S. urgency to boost replies
RESULT:
Open rate 18% → 38.6%, Click rate 1.2% → 12.4%, Sales +42% in 30 days
TOOLS: Google Docs, Grammarly
I am Paulina Stanley from Ikot Ekpene, Nigeria — available to work remotely with US clients.
Currently working on my first book while building my portfolio in content writing, storytelling, and short-form video editing. I’m exploring ways to turn ideas and emotions into stories and content that people connect with.
Your Product Isn’t the Problem. Your Message Might Be.”
Post idea:
Talk about how a great product can still struggle to sell when the advertisement focuses too much on features instead of the customer’s problem, desire, or transformation.
Example:
❌ “Our lotion contains shea butter and vitamin E.”
✅ “Dry, tired-looking skin? Give your skin the deep moisture it deserves.”
Then explain that effective copy should make the customer think:
“This is exactly what I need.”
good job, in the copywriting world focus on the pine point of audience