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Email Copywriting Case Study — Sales Email That Converts — Sample Work by Paulina Stanley
CLIENT: Small US fashion & beauty brand
PROBLEM: Emails opened (18%) but no sales, click rate only 1.2%
WHAT I DID:
✓ Researched audience pain points
✓ Rewrote email with Hook + Story + Clear CTA
✓ Created 3 high-converting subject lines
✓ Added P.S. urgency to boost replies
RESULT:
Open rate 18% → 38.6%, Click rate 1.2% → 12.4%, Sales +42% in 30 days
TOOLS: Google Docs, Grammarly
I am Paulina Stanley from Ikot Ekpene, Nigeria — available to work remotely with US clients.
Impressive results. Strong copy and a clear CTA can make a real difference in email performance.
Thank you Lawal! I'm glad you liked the CTA strategy. I help brands turn emails into sales with clear pain points + strong CTAs. Let me know if you need similar results for your clients!
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