The pivot from the real product bottle into that geometric particle animation is a smooth way to move from proof to brand world. Was Innerceuticals specifically asking for that split, ground it in the actual product first then get conceptual after, or did that pairing come together in the edit?
A modern e-commerce website redesign focused on creating a cleaner, more engaging shopping experience while improving the overall visual structure and user journey.
The redesign combines strong product presentation, clear navigation, refined typography, and strategically placed calls-to-action to make it easier for visitors to discover products and move through the purchasing journey.
The interface was designed with responsiveness, usability, and conversion-focused layout in mind, creating a polished experience across desktop and mobile.
Purr & Pour Café 🐈☕
Purr & Pour is a playful branding concept for a cat-themed café, created around the idea of bringing together two things that make people ridiculously happy — coffee and cats.
For Purr & Pour, I developed a warm and playful visual language designed to feel welcoming, quirky, and a little bit whimsical.
The project explored how illustration can extend beyond a single artwork and become a complete brand experience — from the visual identity and illustrated elements to packaging, menus, social media creatives, and other customer touchpoints.
I wanted the brand to feel like a place where you could grab a coffee, hang out with cats, and forget about everything else for a little while. 🐾