FOCU — Artisan Calabrian Gelato

FOCU is an artisan gelato brand rooted in the flavors and memory of Diamante, Calabria. Each jar carries a piece of the southern coast — bitter bergamot, sharp citrus, dark wild fig — translated into a bold, unapologetic visual identity. The name comes from the Calabrian dialect word for “fire” and “heat”: a deliberate choice to create a powerful contrast with the cold nature of gelato, sparking curiosity and surprise in the consumer.

The Design System: The brand system pairs a groovy pop aesthetic with a monochromatic color logic: one flavor, one color, one jar. Boogaloo typography, dripping cream shapes, and a deep magenta lid unify the three flavors of the line into a coherent family that feels artisanal.

Designed as a fictional brand for the Affinity “Fake Brand Real Craft” contest 2026.

the dripping cream shape on the jar is my favorite part

Day 4/30 of designing one hero section every day. Today: an event landing page for "Glow Nights": an immersive winter light experience in Sydney, headlined by a DJ. Events are a different design problem. You're not selling a product people can evaluate, you're selling a night they have to imagine. So: → Video does the imagining for them. The hero sits on live footage of the light installation, thousands of suspended points of light. No still image gets close to this. → The title stays bone-white and dead simple. When the background is this loud, type has one job: don't compete, just be legible from across the room. → The details bar anchors the bottom like a ticket stub. Date on one side, venue on the other. 4 down, 26 to go.

Good work👏👏🔥🔥