Built a full mascot identity system for a fictional energy gum brand, entirely in Recraft Studio. Meet BLIP. A tiny electric bolt with a big mouth and bigger opinions. Hyperactive, annoyingly optimistic, and physically incapable of standing still. The kind of character that zaps your brain awake and vanishes before you can say thanks. The system: custom wordmark, 3D mascot, premium packaging, street poster, urban billboard, Instagram story, die-cut sticker pack, emoji set, and two motion loops. Every application built from the same reference image workflow. Same proportions, same palette, same personality. One character, zero identity crises. Character concepting in V4.1 Exploration mode. Wordmark in V4.1 Vector. All applications in V4.1 Manual mode with reference images. Motion via image-to-video. Full project: https://contra.com/p/kROgMAEb-blip-mascot-system-for-a-fictional-energy-gum-brand Recraft project: https://www.recraft.ai/project/5135d25c-c938-46ef-96e3-72980ab4a9aa