Branding for the MOX exhibition relies on primitive shapes to put raw feelings and ancestral fears in the spotlight. Visitors come to this exhibition to feel, not just to learn. The visual identity is deeply inspired by the organic atmosphere of the forest. The Goal To introduce Slavic mythology not as superficial fairy tales, but as an immersive environment that recreates how and why these myths were born. The project aims to uncover the primal roots of the culture, rather than its later, commercialized folklore. Every touchpoint — from physical exhibition tickets to custom aromatherapy candles (Izba, Forest, River) and tote bags — is designed to extend this sensory experience beyond the gallery walls. It’s about taking a piece of that primeval, forgotten atmosphere home with you.