Running the halftone texture at an angle instead of straight-on is what keeps this from reading as a stock dot-pattern filter — it moves with the diagonal stripe field instead of sitting on top of it as a separate layer.
The texture in these is what gets me, that scratchy engraved look against the flat neon green is such a strong contrast. Was that hand illustrated first and then digitized, or built directly in software?
The halftone gradient against the flat diagonal stripe block is the strongest choice here — one reads as texture/craft, the other as a hard graphic signal, and keeping them separate instead of blending stops the illustration from turning into noise.
Love them, they're so unique! Do you explore them analog first or straightly experiment digitally? Such complex graphics have always been a challenge for me, any tips? 😄
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
What if a space brand didn’t just look futuristic — but felt like it was already living in the future?
For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.
The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.
But the identity didn’t stop at the logo.
The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.
Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.
XPACE — Visual Identity System.
Looking to build a visual identity that goes beyond a logo?
Let’s create something with a world of its own.
The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.