Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?
I designed a clean, minimalist e-commerce concept for Nike centered around the iconic Air Jordan series. The goal was to create a bold, modern hero section that instantly grabs attention while keeping the navigation effortless for shoppers.
Key Highlights:
Hero Visual: Featured high-resolution shoe imagery paired with bold display typography.
Minimal Layout: Dark, muted color scheme that makes the product pop without visual noise.
Streamlined UI: Essential navigation tabs paired with a direct CTA for seamless user flow.
From problem to polished product.
I started by identifying the UX problems, then refined the same product through better structure, hierarchy, spacinga navigation, and interactions making the experience clearersimpler, and easier to use.