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I created this explainer video for Athena to help coaches, scouts, and sports organizations understand how the platform brings mental performance data into the recruiting process.
Traditional recruiting focuses on physical metrics, while psychological traits often remain invisible. The challenge was to explain a complex, science-based product in a way that felt simple, engaging, and trustworthy.
For this project, I developed the visual storytelling, animated the product UI, designed motion graphics, and built a clean narrative that guides viewers from the problem to the solution. Abstract concepts such as mindset, behavioral analysis, and performance under pressure were translated into clear visuals that are easy to understand.
The final video helps Athena demonstrate how teams can make smarter, data-driven recruiting decisions through measurable psychological insights.
Perfect for product launches, investor presentations, landing pages, sales, and B2B marketing campaigns.
Super cool work, Mykola 🙌
Thank you for your comment! This is the first comment I’ve received on this platform. 😊
I’ll be continuing to develop here too. I’ve still got loads of interesting work in store for sharing!
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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This took a day to edit.
It went fast because we'd already done the hard part. We learned Athena's business and built a narrative spine. One spine spawns fifty assets, and this video is just one of them.
Now we make their content on a rolling basis.
Speed and quality. You can have both.
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