When designing WAct, the main challenge was to make complex analytics feel calm, approachable, and actionable.

Marketing tech platforms often suffer from visual noise: endless charts, aggressive contrast, and buried data. For WAct, I took an editorial SaaS approach:

Visual Hierarchy: Kept the primary metric cards (CPL, Lead Quality Score) instantly readable at a glance.

Warm Aesthetic: Used a soft, olive-green gradient backdrop paired with editorial typography to make the brand stand out from generic blue dashboard templates.

Dashboard Logic: Structured the flow so users can track multi-channel ad conversions straight into WhatsApp chats without getting overwhelmed.

Building a complex B2B platform or analytics tool? Let’s connect and create a seamless UI/UX for your product. 🔗 Explore the full case study on Behance: Check out WAct on Behance

this is nice

Inspired by Vincent van Gogh's The Potato Peeler (1885), The Last Worker imagines a distant future where automation has replaced almost all manual labor. One human continues the traditional act of preparing food by hand, even as machines perform the same task with perfect efficiency.

The work explores the tension between technological progress and human craftsmanship, asking what remains meaningful when machines can replace the act of making. I preserved the quiet, earthy atmosphere of Van Gogh's original while imagining its emotional afterlife in an automated world. THE ORIGINAL: THE FINAL I MADE:

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