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Brand Identity & Visual Systems Showcase
A detailed breakdown of two complete visual identity projects created for luxury lifestyle and fashion brands:
NABAT Cosmetics: Luxury cosmetic branding inspired by elegance, nature, and Moroccan heritage. Includes primary/secondary emblem logo design, product packaging mockups, color palette selection, and custom typography rules.
YLF Personal Shopper: Premium clothing & personal styling visual identity built on simplicity, high-end aesthetics, and timeless fashion. Features minimalist mark designs, apparel tags, and dark-mode brand guidelines.
Deliverables: Logo Design, Typography Selection, Color Palettes, Packaging & Apparel Mockups
Tools Used: Photoshop, Illustrator
Open for full visual identity contracts and brand strategy projects! Send a message to get started.
The network for creativity
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T O P 🙌
Da Dina is a Brazilian handmade cookie brand built around warmth, affection, and the feeling of a family recipe.
The visual identity transforms that homemade character into a playful and contemporary brand system. A custom wordmark, warm color palette, and illustrated character give the brand a distinctive personality while keeping it approachable and nostalgic.
The project expands across packaging, delivery materials, and product photography, creating a cohesive visual language around the heart-shaped cookies and the idea behind the brand: “Biscoito de Coração” cookies made from the heart.
Heart-shaped cookies for a brand literally named "made from the heart" is the kind of on-the-nose idea that could read as cheesy, but keeping the illustration style loose and the palette warm-not-cute is what keeps it from tipping into greeting-card territory.
I recently created Klaar, a self-initiated brand concept for ready-to-drink classic cocktails with a Scandinavian twist.
There is plenty I could share about the project, but I wanted to focus on the thinking behind the design.
Growing up in Scandinavia, I have always been drawn to the design language here. It is clean, restrained, and quietly luxurious. Nothing feels overstated.
For Klaar, I wanted to preserve that sense of Scandinavian restraint while introducing something more playful. Cocktail making is rooted in experimentation, creativity, and fun, so the identity needed to express both sides.
The name Klaar is a play on klar, the Swedish word for ready or clear. It refers to the ready-to-drink format, as well as the visual clarity of the cocktails themselves. I wanted each drink to appear transparent rather than cloudy, giving the product a more elegant, refined character.
The two As in the logo form a pair of Scandinavian mountain peaks. The mark is slightly whimsical, which brings personality to an otherwise minimal design. It also gives the brand a distinctive shape that is easy to recognise and remember.
That was the thinking behind Klaar. Does it come through in the final design?
the bottle looks great on that hill. nice label