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1286 CRAFT — App Icon & Wordmark System
A refined app identity concept built around clarity, recognition, and consistency at every scale.
The system combines a distinctive geometric symbol with an elegant serif wordmark, supported by default, dark, and tinted icon variants. The icon was developed to remain clear and recognizable at small home-screen sizes, with practical testing across 40pt display, notification badges, App Store presentation, and multiple size applications.
The visual direction uses warm neutrals, deep burgundy, and restrained typography to create a calm, sophisticated, and timeless digital identity.
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