China Market Snapshot for a Global Productivity App A self-initiated portfolio case study demonst...

China Market Snapshot for a Global Productivity App A self-initiated portfolio case study demonst...China Market Snapshot for a Global Productivity App A self-initiated portfolio case study demonst...

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Henry Chai

• 4h

China Market Snapshot for a Global Productivity App

A self-initiated portfolio case study demonstrating Mandarin-source desk research, competitive analysis, localization strategy, and market-entry planning for a global productivity product exploring China.

The project maps five domestic competitors, identifies two differentiated entry wedges, outlines key localization priorities, and proposes a measurable 30-day validation plan.

This is an illustrative research sample with no client affiliation. Findings are based on public sources and clearly separated from analyst hypotheses.

This is a self-initiated portfolio case study based on public sources. It was created to demonstrate my research process, analytical structure, and reporting style. For paid engagements, client information and deliverables are treated as confidential.

Market Research WPS Office

Shailvi shah

• Aug 10

:This is a self created portfolio demonstrating my Excel data management and analysis skills. I can work with various Excel features including data entry, data formatting, data validation,formulas, sum if/sum ifs conditional formatting, consolidation and reporting. This samples demonstrates my ability to turn raw data into clean, organised, and useful information.

Data Entry Excel VBA

Rhythm Rana

• Aug 10

India Health-Snacking Market: Competitive & Price Positioning

I conducted a market research analysis of India’s health-snacking category to understand how brands compete across price, protein content, product positioning and consumer claims.

I built a structured product database, standardized pricing to ₹/100g, compared protein density across brands, and coded key consumer-facing claims such as high protein, no added sugar, natural ingredients and low calorie.

The analysis identified clear differences between mass-market and premium products, highlighted brands offering stronger value-for-protein propositions, and uncovered potential market whitespace for affordable, high-protein and lighter snacking options.

The final output translates the data into a concise 6-slide market insights presentation, designed for a business/strategy audience.