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Rose Agency I Art Direction & Branding Agency
Design by rose-agency.com
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I need to confess!
I love trout fishing! It's my passion, where time flies, and I can disconnect from the everyday world and reset my creative juices.
I had the chance to design a logo for a local fishing contest that my friends are running, and here are the two logo variations I came up with.
LŽK stands for "Lithuanian Fishing Battles," and the concept behind it was to combine two fish heads in the negative space to form the letter Ž, as it's the first letter of the Lithuanian word for "fish" (žuvis)
🐠 🐡 🐟
I don't know if it's just me but i admire when i see blue used well in designs. 👏
Accepted into the Contra Labs Network as a Web Designer.
Contra Labs connects top creatives with AI teams training models. As a member, I'll be working on paid projects evaluating and shaping AI-powered creative tools.
I’m excited!
Congratulations 👏
When Joshua Tree Senior Living approached me, they didn't need "another website."
They needed a website that made families feel something.
Choosing a senior living community is one of the biggest decisions a family will make. People aren't comparing features—they're looking for reassurance. They're asking:
"Will my loved one be happy here?"
That question shaped every design decision.
Instead of starting with colors and layouts, I started with the story.
We used the StoryBrand framework to reposition Joshua Tree as more than a place to live. It became a place to belong.
Here are a few of the key decisions behind the project:
🏡 We sold a feeling, not a facility.
The homepage doesn't begin with amenities. It begins with comfort, connection, and the promise of feeling at home.
🎯 Every section had one job.
Each section answers a different question visitors naturally have:
• Can I trust this community?
• Will my loved one be safe?
• Will they make friends?
• What's the next step?
Removing confusion makes taking action much easier.
🎨 The design reflected boutique hospitality.
Rather than the typical clinical blue healthcare palette, we built around the warmth of their terracotta brand color, soft neutrals, elegant typography, and generous white space to create an experience that feels welcoming and premium.
🖋️ Copy was treated as part of the design.
Beautiful layouts can't compensate for unclear messaging. Every headline was rewritten to speak to emotions before features.
📱 The experience was designed for two audiences.
The future resident and their adult children often visit the website together. The messaging needed to create confidence for both.
The final result is a boutique Webflow website that reflects the same warmth, care, and attention visitors experience when they walk through Joshua Tree's doors.
One reminder this project reinforced for me:
Good websites don't simply communicate information. They reduce uncertainty.
That's often the difference between someone leaving... and someone scheduling a tour.
Have you noticed a website that made you feel something before it tried to sell you something?
I'd love to hear your thoughts.
#Webflow #WebDesign #SeniorLiving #HealthcareMarketing #StoryBrand #Relume #WebsiteStrategy #UXDesign #BrandStrategy #ConversionDesign
The StoryBrand framework applied to healthcare marketing is such an underused combo, most senior living sites still lead with amenities lists. Did the client push back at all on the terracotta warmth over the usual clinical blue, or were they already bought into that direction?
