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"Scaling performance video isn’t about one perfect ad, it’s about creating a system that keeps content flowing, testing fast, and staying on-brand."
For Eden, we designed a repeatable, AI-assisted video workflow that allowed:
Weekly social videos (9:16, 1:1, 4:5)
Weekly CTV spots
Fast iteration instead of chasing “perfect” single assets
Result: Sustained publishing, consistent branding, and accelerated creative testing.
Strong point about building a system instead of relying on one perfect ad. AI-assisted workflows are making it much easier to test creative variations quickly while staying consistent with the brand. Curious which part of the workflow AI helped the most with — ideation, editing, or iteration?
Great question. For us, GenAI works best in pre-production, ideation, scripting, and scaling content concepts.
Actually generating video clips with AI is still a bit touch-and-go in terms of quality and audience buy-in. We experimented with it on the project above, fun...
That makes a lot of sense. AI feels strongest right now in ideation and pre-production — the execution side is still catching up.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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