CLIENT: EDEN – www.tryeden.com ENGAGEMENT: Scaling Performance Video Across Social + CTV

EDEN needed to increase the volume and consistency of performance video across paid social and CTV, without the cost and friction of traditional production.

Their existing output was limited in cadence, making it difficult to test creative, scale distribution, and maintain momentum across platforms

Designed a repeatable, AI-assisted video system that allowed EDEN to publish at a high cadence across platforms while maintaining brand consistency and performance clarity.

The approach focused on:

Weekly creative output instead of one-off videos

Platform-specific formatting (vertical, square, CTV)

Fast iteration and testing rather than “perfect” single assets

5 short-form social videos per week (9:16, 1:1, 4:5)

Weekly CTV performance spots

AI-assisted performance videos for rapid testing and iteration

Enabled sustained weekly publishing across social and CTV, supporting EDEN’s growth and ongoing performance testing.

CTV performance spot for in-location playback via Rockbot, promoting EDEN’s custom weight loss kit.

CTV performance spot for in-location playback via Rockbot, promoting EDEN’s GLP-1 weight loss offering.

CTV performance spot for in-location playback via Rockbot, promoting EDEN’s GLP-1 weight loss offering.

CTV performance spot promoting EDEN’s GLP-1 personalized weight loss program.

CTV performance spot, promoting EDEN’s GLP-1 gummies.

CTV performance spot addressing obesity through EDEN’s GLP-1 weight loss offering.

CTV performance spot using a motivational creative approach to promote EDEN’s brand.

CTV performance spot using a motivational creative approach to promote EDEN’s brand.

CTV performance spot using a motivational creative approach to promote EDEN’s brand.

CTV performance spot promoting access to EDEN’s GLP-1 program.

CTV performance spot promoting access to EDEN’s GLP-1 program.

CTV performance spot promoting access to EDEN’s GLP-1 program.

CTV performance spot promoting access to EDEN’s GLP-1 program.

Short-form social AMA clip from EDEN’s “Ask Me Anything” series, addressing the health halo effect.

Short-form social AMA clip from EDEN’s “Ask Me Anything” series, sharing easy and balanced meal ideas.

Short-form social AMA clip from EDEN’s “Ask Me Anything” series, addressing the health halo effect.

Top-of-funnel short-form social video designed to build authentic brand connection.

Top-of-funnel short-form social video emphasizing inclusive, human-centered brand messaging.