Two concepts, two different personalities. One leans toward elegance and prestige, while the othe...Two concepts, two different personalities. One leans toward elegance and prestige, while the othe...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Two concepts, two different personalities. One leans toward elegance and prestige, while the other embraces warmth and growth. Which direction resonates more with you, and why?
Happy Monday! Exploring early concept marks for a regional IT brand wanting to bridge modern IT services with Appalachian heritage.
Out of 10 sketches, my circle split right down the middle on these two:
A: The Ridge Monogram holds a bold silhouette where the "E" acts as the bedrock of the mountain ridge. It became a fast favorite with non-designer friends.
B: The Topo-Circuit idea plants a dynamic mark pairing circuit traces with elevation contours that can adapt to different locations as the business expands. (My personal pick!)