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Meta Ads B2B SaaS Lead Generation — 1,000+ Leads in One Month
I managed Meta Ads lead-generation campaigns for a B2B SaaS business, with the objective of reaching relevant business decision-makers and generating qualified opportunities for the sales pipeline.
The campaigns targeted audiences including business owners, HR professionals, managers, and organizational decision-makers using a combination of audience research, targeted messaging, lead forms, WhatsApp, website journeys, and retargeting.
My Role
I worked across:
Meta Ads campaign strategy
B2B SaaS lead generation
Facebook & Instagram advertising
Audience and market research
Decision-maker targeting
Campaign & ad-set structure
Instant Form campaigns
WhatsApp lead generation
Website conversion campaigns
Ad copy & creative strategy
Retargeting
Budget optimization
CPL monitoring
Lead-quality analysis
A/B testing
Continuous campaign optimization
Campaign Result
🚀 1,000+ B2B leads generated in a single month
The strategy wasn't focused simply on generating the cheapest possible leads. I worked to connect advertising with the wider sales process:
Target Audience → Ad → Lead → Qualification → Follow-up → Demo/Opportunity → Customer
My experience on both the marketing and sales sides of SaaS helped me evaluate campaigns beyond clicks and lead volume, with greater attention to prospect relevance and the potential to move leads through the sales pipeline.
This project demonstrates my experience using Meta Ads as a scalable B2B lead-generation channel for SaaS businesses.
Detailed campaign screenshots and performance evidence are available on request.
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Slow mornings, good coffee & a little taste of Amsterdam. ☕️✨
Welcome to MOKA — your cozy coffee stop for freshly brewed coffee, warm pastries and those little moments that make the day better.
📍 Amsterdam, NL:
☕ Coffee · Pastries · Slow Mornings
Good day!
I am writing to express my interest in the Lead Generation Specialist, Appointment Setter, and Social Media Management position. With experience in lead generation, prospect research, appointment setting, and social media management, I am confident in my ability to help your business attract qualified leads, increase engagement, and support business growth.
My experience includes:
Lead generation through Facebook, Instagram, LinkedIn, and other social media platforms
Prospect research using tools such as Apollo, Hunter.io, LinkedIn Sales Navigator, and Google
Building targeted contact lists and verifying lead information
Cold outreach via email, social media, and messaging platforms
Appointment setting and calendar management
Social media content scheduling and community engagement
Data entry, CRM management, and administrative support
Strong communication and organizational skills
I am eager to contribute my skills and learn more about your business needs. I would welcome the opportunity to discuss how I can add value to your team.
Thank you for your time and consideration. I look forward to hearing from you.
Sincerely,
Kleeve Vonn Rosco
Lead Generation Specialist | Appointment Setter | Social Media Manager
Email: kleeve29rosco@gmail.com
Phone: +639550763431
LinkedIn: www.linkedin.com/in/kleeve-vonn-rosco-74241b417
Location: Philippines
hunter.io
Find email addresses and send cold emails • Hunter
Hunter is the leading solution to find and verify professional email addresses. Start using Hunter and connect with the people that matter for your business.
Great mix of skills. Lead generation and social media can work really well together.
Here is what most people do when their website isn't converting.
They change the colors. They swap the hero image. They rewrite the headline three times. They add a new section. They move the CTA button.
And nothing changes.
Because the problem was never the design. It was the clarity.
Most small business homepages fail to convert not because they look bad, but because they don't answer the one question every visitor is silently asking in the first five seconds: is this for me?
I wrote a full guide on exactly why this happens and what to do instead. No design changes required.
Read it here: berniceebenezer.com/blog/the-real-reason-most-small-business-homepages-dont-convert