Email Campaign Design & Copywriting — Multi-Brand Portfolio Plant Juice Oils — Educational Newsletter

Description:

Designed a long-form educational newsletter for Plant Juice Oils, a wellness brand. The email tackled the topic of stress management, walking subscribers through the science of chronic stress, natural relief tips, and how Plant Juice Oils products (including their signature "Get A Grip" roll-on) fit into a holistic self-care routine. Built to nurture subscribers, establish brand authority, and softly drive product discovery through value-first content.

2. Decarba — Promotional Sales Campaign

Description:

Created a visually-driven promotional email for Decarba, a fashion brand, spotlighting their week's top-selling products. The email featured a bold 10% savings offer, a curated product grid (Button Up Corduroy Summer Set, Linen Summer Set, Vintage Devil Sneakers, Vintage HF Skate Dunks, Wrope Bracelet, Half Pearl Bracelet), and trust-builder icons — free shipping, 24/7 support, secure payment, and satisfied customers — to reduce purchase friction and drive conversions.

3. Holiday Cabaret at the Rock — Event Promotion Email

Description:

Designed a festive, high-energy event promotion email for Holiday Cabaret at the Rock, a live Broadway-style brunch experience in New York City. The email led with a 15% discount code (FESTIVE15), communicated the event's unique value proposition, and used three 5-star customer testimonials to build trust and drive ticket reservations. Finished with social media CTAs to grow the brand's community.

4. SuperSenses — Mother's Day Campaign

Description:

Designed a seasonal Mother's Day campaign for SuperSenses, built around a Buy One Get One Free offer. Copy framed the SuperSenses Phenotype Kit as a meaningful, experience-based gift — positioning it as a way for mothers and children to explore their senses and forge deeper connections together