Marvellous Alabi
Email Marketing + Klaviyo + Email Design + Shopify Marketing
New to Contra
Marvellous is building their profile!
Email Campaign Design & Copywriting — Multi-Brand Portfolio
Plant Juice Oils — Educational Newsletter
Description:
Designed a long-form educational newsletter for Plant Juice Oils, a wellness brand. The email tackled the topic of stress management, walking subscribers through the science of chronic stress, natural relief tips, and how Plant Juice Oils products (including their signature "Get A Grip" roll-on) fit into a holistic self-care routine. Built to nurture subscribers, establish brand authority, and softly drive product discovery through value-first content.
2. Decarba — Promotional Sales Campaign
Description:
Created a visually-driven promotional email for Decarba, a fashion brand, spotlighting their week's top-selling products. The email featured a bold 10% savings offer, a curated product grid (Button Up Corduroy Summer Set, Linen Summer Set, Vintage Devil Sneakers, Vintage HF Skate Dunks, Wrope Bracelet, Half Pearl Bracelet), and trust-builder icons — free shipping, 24/7 support, secure payment, and satisfied customers — to reduce purchase friction and drive conversions.
3. Holiday Cabaret at the Rock — Event Promotion Email
Description:
Designed a festive, high-energy event promotion email for Holiday Cabaret at the Rock, a live Broadway-style brunch experience in New York City. The email led with a 15% discount code (FESTIVE15), communicated the event's unique value proposition, and used three 5-star customer testimonials to build trust and drive ticket reservations. Finished with social media CTAs to grow the brand's community.
4. SuperSenses — Mother's Day Campaign
Description:
Designed a seasonal Mother's Day campaign for SuperSenses, built around a Buy One Get One Free offer. Copy framed the SuperSenses Phenotype Kit as a meaningful, experience-based gift — positioning it as a way for mothers and children to explore their senses and forge deeper connections together
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Full Klaviyo Email Flow — SuperSenses
Designed and built a complete Klaviyo email automation flow for SuperSenses, a science-backed sensory discovery brand. The sequence guided new subscribers from first contact through education, product onboarding, post-purchase support, and urgency-driven conversion — all while maintaining a clean, premium brand aesthetic. Each email was strategically crafted to move the customer deeper into the SuperSenses experience and toward completing their purchase.
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Klaviyo Email Flow Design & Copywriting — Ronit Fürst
Built and designed a complete Klaviyo email flow series for Ronit Fürst, a premium hand-painted eyewear brand. The campaign suite covered the full customer journey, from first-touch welcome to abandoned cart recovery — using a bold, comic-book-inspired visual identity consistent across all emails. Each email was crafted to reflect the brand's artistic, one-of-a-kind personality while driving conversions with clear CTAs and strategic copy.
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Email Campaign Design & Copywriting — Manny's Dessert
Designed and wrote a promotional email campaign for Manny's Dessert, a premium ice cream brand. The campaign was built to showcase their product range, drive flavor discovery, and push subscribers toward purchase. The design balanced bold visual hierarchy with warm, playful brand energy — pairing strong headline copy with appetizing product photography, flavor spotlights, and clear CTAs to maximize click-throughs.
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