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Almost two years ago, I started shaping the visual identity of my own studio.
Time flies. Couldn't be happier with what we've built so far, and what's next!
Two years in and the reel still feels cohesive across such different moods, the Denton piece especially. What's changed the most in how you approach a brand system now versus when you started?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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It's a privilege to follow your exponential growth. Such a rapid increase in authenticity and quality of your design work and projects. Incredible. Well done. 🤍
Most apps get one photoshoot, then watch the brand slide out of shape as every picture after it comes back looking a little different.
This project fixed that. Built a repeatable photo style for the app's brand using @Krea , so the team can make new shots any time and they still look like they belong together.
Here's a preview. Different actions, angles, and faces. Still clearly one product.
The team can make more next month without me and it holds. App Store, website, ads, all looking like the same company.
The alternative is what most products live with. Every new picture a little off, until the brand looks like a different company in each place someone runs into it.
The real win isn't the visual consistency, it's that the team can generate new on-brand shots next month without you in the loop. That's the line between a style and a system.