What the video covers:
→ The problem with unresearched lists
→ 10 deliverables, from target account research to CRM-ready output
→ My 5-step process: Target Accounts, Company Research, Decision-Maker Mapping, Contact Research, Sales Intelligence
→ Where the research helps: outbound, ABM, sales intelligence, partnerships, business development
→ A sample of the final spreadsheet (fictional data)