I founded Fotoria as a startup to help creators turn their Instagram feeds into tangible memories, designing both the physical photo book and the digital experience end‑to‑end. I led the project from user research to service design, defining how photos would be selected, laid out, and delivered so that the process felt seamless for non‑technical users.

Using Figma and Illustrator, I created the visual identity and the book layout system, then built an InDesign template that could generate entire albums automatically from Instagram data. A custom PDF‑conversion flow coded in React transformed user selections into print‑ready files, and the final experience ended with a curated package arriving at the user’s home as a finished book, connecting their digital stories with a physical object they could keep and gift. #book #branding