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Building the Growth Engine for MinionArts
Built and operated MinionArts' early growth and distribution engine across organic acquisition, founder-led sales, partnerships, outbound, creators, content, and performance marketing. The work included ICP development, messaging, campaign experimentation, lead generation, sales outreach, analytics, attribution, and converting product capabilities into commercially relevant use cases for brands and studios.
Skills: Growth Strategy, Demand Generation, GTM, Marketing Automation, Founder-Led Sales
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit.
There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business.
That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints.
The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit
I love the colors!
Starting the week with 3 client calls in a row.
2 active Framer + brand projects
1 new product design lead
Later this week I’m catching up with a former client who went from Seed to enterprise in 3 years. Could turn into my biggest project so far ✌️
Going from Seed to enterprise in 3 years is a serious journey. What interests me is how much changes operationally as a business scales. More customers, more data, more moving parts, and suddenly visibility becomes just as important as growth itself. Excited to see what comes from that conversation! 🔥
I'm not a professional video editor & this is my first time trying video generation and editing like this.
But I tried my best to make it good.
Spent 7 hours on it, and this is the result. 😍
What do you think? Would love your feedback!
#VideoGeneration #VideoEditing #AIVideo #BeginnerJourney #LearningInPublic #FirstAttempt #CreativeProcess #UIUXDesigner #AIProductBuilder #NoCodeTools #FigmaDesign #ContraFreelancer #WorkInProgress #DesignCommunity #OpenToFeedback
