Topswitches is more than a brand; it’s a movement towards smarter, safer, and more sustainable living.
Built with a mission to make smart technology and reliable energy accessible to every Nigerian home and business. From quality phones and gadgets to solar energy systems and modern security solutions - Topswitches brings it all under one trusted roof.
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
Good branding isn’t just about how a logo looks. It’s about what it represents.
Sharing one of our recent projects: NEXU, a fintech brand identity built around connection, trust, and opportunity.
The idea was to create a visual identity that makes finance feel more human and approachable. The symbol brings together the gesture of reaching out and the strength of a bridge, representing the connection between people, capital, and opportunity.
From the logo concept to the broader visual identity, every detail was designed to communicate confidence, clarity, and progress.
It’s always rewarding to see how a simple visual idea can tell a much bigger story.
Would love to hear what you think!
Check it out
#BrandIdentity #LogoDesign #Fintech #BrandDesign #ContraCommunity
A bold visual identity built around abstract forms, striking red accents, and experimental typography. The system balances raw textures with a minimal, high-contrast aesthetic to create a distinctive and cohesive brand experience across application