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Good design isn’t just about visuals.
It’s about clarity, speed, and guiding users to take action.
If users have to think too much… the design isn’t working.
What do you think matters more, design or usability?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sharing a before and after of Vangwe.
Beyond the visual update, there was a deeper issue: the brand felt too broad, and that made it harder to connect with the fintech niche they were aiming for.
That’s why I like this kind of comparison.
Sometimes the before and after says everything about what a rebrand can do at the right moment.
Great! Love the idea of using the previous negative shape from the logo, and upscaling it into the new logomark 🙌
So good! Love the logo pacement on the last illustration, beautiful!
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