Some of the best client relationships feel like partnerships.

Harmony is a premium massage brand in Saudi Arabia I've been working with for the past two years. What started as a brand refresh grew into something ongoing as the brand expanded.

The core of the refresh was reworking the color palette into something more elevated, building a custom brand pattern that grew from the logo they already had rather than starting from scratch, and defining a visual language that works cohesively across English and Arabic. Creative direction has continued to shape how the brand shows up as it grows. That consistency is something you can feel when a brand actually invests in it.

Full project on my profile.

I love the colors! They feel so warm and fit the autumn vibe amazingly

MERCH DESIGNS! toying with some material for a friend of mine, font styles created fully from scratch along with backgrounds & texture effects. thoughts? which of the two do you prefer?

The custom lettering and layered texture give these a really tactile, merch-ready feel. I’d lean toward the option with the strongest contrast so the type stays crisp against the background.