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The mission behind AETHER OPTICS' brand identity design was to create a sharp, architectural, and modern aesthetic that stands out in the luxury market and draws a design-conscious audience.
The structure of the custom logotype features precise geometric cuts and refined inner proportions, capturing a sense of weightlessness while reflecting the sleek lines and smooth curves of raw titanium and polished acetate.
The color palette consists of deep Obsidian Black and Bone White, echoing the raw materials and lens tints used throughout the collection to evoke a feeling of understated luxury, structure, and depth.
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What if your biggest streaming platform got a Halloween makeover? 🕸️
As Halloween is closing by, I decided to do a short campaign teaser for one of the biggest streaming platforms.
I redesigned their logo and played with the wording as part of their brand messaging in a spooky theme for the upcoming Halloween event.
I retained the brand consistency across the typography and overall logo shape and changed few details within.
Any twitch streamers, viewers or halloween celebrants here?
Fun concept and perfect timing. The spooky wordmark twist still feels on brand, nice one.
Dark luxury, Halloween edition. 🖤 Obsidian textures, spectral glass, liquid-orange lighting and kinetic typography—fully in their element.
Around 6.5 GB of production data shaped into one 20-second reel, built with Antigravity, Blender and FFmpeg.
Immersive!