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The mission behind AETHER OPTICS' brand identity design was to create a sharp, architectural, and modern aesthetic that stands out in the luxury market and draws a design-conscious audience.
The structure of the custom logotype features precise geometric cuts and refined inner proportions, capturing a sense of weightlessness while reflecting the sleek lines and smooth curves of raw titanium and polished acetate.
The color palette consists of deep Obsidian Black and Bone White, echoing the raw materials and lens tints used throughout the collection to evoke a feeling of understated luxury, structure, and depth.
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Which color direction feels right for BELVEDERE ROMA?
I’m exploring two visual directions for BELVEDERE ROMA, a luxury Roman hotel identity inspired by classical art, architecture, and contemporary Italian hospitality.
13 voted
46%
15 voted
54%
28 votes
Closed
Burgundy is closer to Rome's own palette — porphyry, cardinal, terracotta — which is exactly why so much classical-luxury hotel work already lives there. The green is the less expected read, and in my experience it holds better against brass and warm lobby light, where burgundy...