Roots Africa: A Digital Experience Celebrating African HeritageRoots Africa: A Digital Experience Celebrating African Heritage
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Roots Africa celebrating the rhythm, stories and heritage of Africa. 🄁
An exploration of how digital design can bring culture to life.
I designed Roots Africa as a digital experience that celebrates African music, traditions, festivals and the people keeping our heritage alive.
From the editorial-style landing page to the storytelling sections and outdoor campaign poster, every visual was designed to create a connection between culture, identity and storytelling.
The idea was to make people experience the culture, not just read about it.
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