Three checks I put beside a post-purchase email draft:
Does the main CTA open the exact page the copy promises?
Does the recommendation match the product the customer bought?
What stops a refill message after another order or when a subscription already covers the item?
These questions shaped my new matcha-shop demonstration: three email drafts, an evidence-linked review and a 12-case QA plan. The handoff makes the remaining decisions explicit, including delivery evidence and refill timing.
This is self-directed, AI-assisted work for a hypothetical shop. Every native account test is marked NOT RUN, and no client or revenue results are claimed.