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A legacy pigment dispersion manufacturer sought to reposition itself for a rapidly evolving market—where sustainability is no longer optional, but expected.
The solution was the complete overhaul of the Brand Identity across all touch points, without loosing the credibility of the established firm.
Check the full case study here.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand Identity Design for Catalyc - An athleisure brand.
Hey Everyone.
Would like to share a project I wrapped up called Eco Cart. Primary focus of the brand is to bring a zero-waste grocery style to the market, by working with local farmers and community.
Process has range from building up the logo to making applied designs on different types of mockups, to showcase how the breathe could breathe and look in the real world.
This isn't a real world project, but a speculative one to practice branding. Thank you for reading.
Great work.
What if consistency isn’t the goal of brand guidelines… just the baseline?
Consistency is usually the focus, but that’s not what actually makes a brand work.
Clarity does, and when a system is clear, consistency happens naturally
Quick example, SpokesPup 🐶
The product already had a clear logic with the traffic light system, and we expanded it into a brand world people could actually follow.
What makes that work:
• Every element ties back to one idea.
• You don’t have to guess what’s on brand.
• Different executions still feel connected.
Most guidelines try to control outcomes, but the better ones guide decisions.
Consistency is just the side effect.
Would someone new know what to do without asking you?
Okay, this is absolutely amazing!
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