A legacy pigment dispersion manufacturer sought to reposition itself for a rapidly evolving market—where sustainability is no longer optional, but expected.
The solution was the complete overhaul of the Brand Identity across all touch points, without loosing the credibility of the established firm.
Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
These tones are stunning. I can instantly picture this color system translating beautifully into soft, flowing motion graphics for a brand reveal video. Great exploration!