As cricket turf facilities continue to grow in popularity, having a distinct visual identity helpsAs cricket turf facilities continue to grow in popularity, having a distinct visual identity helps
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shirish salve
• Jun 7
As cricket turf facilities continue to grow in popularity, having a distinct visual identity helps connect the venue with local players and teams. I recently worked on the branding for Alpha Sports Club, a modern cricket facility looking for a clean, professional, and energetic brand presence.
The goal of this project was to create a versatile design system that works across digital platforms, team apparel, and large-scale physical signage.
The Challenge & Creative Approach
A sports facility needs branding that is both dynamic and highly practical. Rather than creating a single, restrictive logo, I developed two distinct visual concepts to give the client flexibility:
The Dynamic Action Mark: A silhouette of a batsman framed in an energetic badge. This direction is designed with athletic apparel, player jerseys, and social media icons in mind.
The Geometric Turf Emblem: A clean, modern hexagon incorporating cricket bats, wickets, and turf elements. This structured mark was created specifically for architectural signage, entrance banners, and business collateral.
For the color palette, I chose a gradient of fresh turf greens paired with deep teal and charcoal to represent energy, growth, and professionalism.
Adobe IllustratorlogoLogo Design
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