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Analyzed a 12-sheet Fitbit dataset to compare two health baselines and identify changes in heart-rate variability, respiratory rate, sleep, readiness, stress, temperature and SpO₂. I cleaned, aligned and validated the source data in Excel, then used Power BI to visualize trends and distinguish persistent patterns from day-to-day variation. The final report translated the findings into clear, non-medical insights showing how lifestyle and treatment changes related to recovery, sleep and overall wellbeing.
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🧠 GROWTH TIP 02/30: OPTIMIZE FOR STATE CHANGE, NOT SESSION COMPLETION
A meditation session can be completed and still create zero product value. For this wellness product, we changed the growth logic from content consumption to state change.
The framework:
Signal → Selection → Shift → Proof → Adaptation
SIGNAL
We identified what the user actually needed in the moment.Calm. Focus. Reset. Energy. Sleep.
SELECTION
Instead of pushing users into a library of sessions, we reduced choice friction and surfaced one relevant next action.
SHIFT
We measured whether the recommended practice actually moved the user toward the desired state.
The key metric became: State Shift Rate Successful desired state changes divided by completed recommended sessions.
PROOF
I showed users what was actually working for them.
Stress ↓18% after Evening Unwind
Best time: 8:30 PM
Insights stopped being passive analytics and became part of the retention loop.
ADAPTATION
Every completed outcome improved the next recommendation.
The loop became:
Intent → Recommendation → State Change → Proof → Better Recommendation → Repeat Use
📈 RESULTS
35% faster Time to Confident Choice
25% higher recommendation acceptance
20% higher repeat practice rate
15% lift in 30 day retention
25%+ improvement in successful state shifts as personalization learned
💡 GROWTH INSIGHT 02
The biggest shift was not getting users to complete more sessions It was increasing the percentage of sessions that actually delivered the outcome users came for.
More sessions did not create the growth. Better outcomes did.
That is when a wellness app stops behaving like a content library and starts becoming a product that learns what actually works for each user.
#MobileAppGrowth #ProductGrowth #WellnessApp #MeditationApp #Retention #Personalization #BehavioralDesign #MobileUX #ProductStrategy #AsolDesign
Nice App
Designed a smarter way to understand complex energy networks.
A UX/UI and product design exploration for Adani Electricity, bringing network mapping, infrastructure data, alerts and analytics into a clearer experience across mobile and web.
A project focused on enterprise UX, data visualization and scalable product thinking.
Open to product design collaborations and long-term design partnerships.
Women's Football Hydration Vs Non-contact injuries dashboard
